Event Details
- Start Date 09/15/2022
- Start Time 08:00
- End Date 09/16/2022
- End Time 18:00
- Location Hilton Midtown
In the modern marketing technology ecosystem many different technologies are connected to DAM. Few are more vital than Product Information Management.
PIM has taken a starring role in every product company’s technology stack; vendors and enterprises alike have evolved their ecosystems to intimately connect product data with marketing content and digital assets.
Connecting DAM to PIM is now an imperative. Not just for modern marketing, but also for e-commerce, in-store, and the digital shelf.
In this series, we’ll look at PIM through the lens of DAM and omnichannel asset management, so you can ensure you’re optimizing your data and integration approaches.