Event Details

  • Start Date 05/24/2022
  • Start Time 14:00
  • End Date 05/24/2022
  • End Time 17:00

Customer Experience as a Service – Connected & Contextual Product Content through data connectivity

Product and Customer Experiences are not a coincidence. These are the results of a refined data strategy to deliver seamless experiences. The marketing technology ecosystem evolved the last 20 years enormously due a big explosion of numbers in technology focus, audiences, formats. Especially content-driven strategic marketing approaches define the future of the new omni-channel world where companies focus on contextual, personalized, automated, and intelligent content which can scale with growing need of differentiation from the competition:

  • Expand to new channels and markets: Easily manage and expand new channels with high-quality, channel-ready information.
  • Increase productivity and time to market: Onboard supplier data, establish change control and governance and increase conversions with intelligent automation and analytics.
  • Streamlined product data: Deliver relevant product data in many languages, in your brand voice to all your touchpoints.