The marketing technology ecosystem evolved massively over the last 20 years, driven by a paradigm shift in marketing technologies, audiences and formats. Content-driven strategic marketing approaches define the future of the new omni-channel world, where companies focus on contextual, personalized, automated and intelligent content. Strategic differentiators are in focus to secure and increase market positions of brands, labels and company images, with a clear focus on customer retention. In this webinar Tuija Riekkinen, a passionate independent consultant and advocate of modern Omni-channel projects, with engagements at world-leading companies, and Tobias Moser, Head of Sharedien, will give you valuable insights on how to prepare, select and implement a critical system for all your marketing needs.